David Latcham
Message, process, design. The balance of these three things is essential to the way that I work.
With a focus on type design and typography, I aim to create work that ties what is being said with how it is being said in an attractive and imaginative way. Recently I have been experimenting with installation based typography, using light and shadow to create messages relevant to this treatment. I am not afraid to push boundaries and try things that may not have been tried before. Sometimes my work can be viewed more as art that graphic design, but always I keep the elements of message, process and design as integral features.
- d.latcham@gmail.com
- 07969527376
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Sundial Typography: Creating words from the shadow of the sun as it moves across the sky.
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Sundial Typography: Creating words from the shadow of the sun as it moves across the sky.
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The sundial was a statement on the current economic environment emphasising the day-by-day struggles that people are going through because of it.
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The quote used was from F. Scott Fitzgerald’s book’The Great Gatsby’. This half of the quote appeared at 0800 when the stock market opened.
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This half of the quote was revealed at 1630 when the stock market closed. This helps to emphasise how a day at the stock market has wider reaching repercussions.
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Under the Sun: This is a process driven piece that uses light and Cyanotype to illustrate the idea fo the cirrcularity of time.
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Cyanotype is a chemical that when applied to paper turns the paper light sensitive with exposed areas turning blue and unexposed areas staying white once developed.
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I used the cyanotye process to track the movement of the sun. By putting treated paper into constructed boxes which had a slit in the front I was able to cause a beam of light to pass over the paper using the suns own movement throughout the day.
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Using acetate I blocked out areas that the exposed areas revealed words from the book of Ecclesiastes which is all about time. Along the top there is a line that shows the time that the sun was hitting the paper. The variations in the blue show when cloud
